Finding Meaning and Influencers in the Social Media Haystack: A Social Network Approach

A Harrington Forum Event.

How can we understand how meanings and influence spread through social media? URI PR Prof. Ying Xiong presents work from two studies that use a network approach to analyze social media posts and the people who create them.  The first draws on a United Airlines PR crisis to show how meaning is co-created differently by social media users in different contexts.  The second explores a group of left-leaning activists in a red state to show how key influencers in a networked social movement moved opinion within and beyond their community.

Monday, September 23 at 4:00pm

Ranger Hall, 103
10 Ranger Rd, University of Rhode Island, Kingston, RI 02881, USA

Event Type

Lecture

Co-Sponsors

College of Arts and Sciences, Harrington School of Communication and Media

Contact Person

Scott Kushner

Contact Email

scottkushner@uri.edu

Contact Phone

401 874-5223

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